The Brief
Harbor & Hue had grown from one coastal property to four and still depended on OTA inventory for 70% of nights sold.
All work
Fall 2025Harbor & Hue HotelsBrand • Web • CRM
Harbor & Hue
A boutique group's first direct-booking engine.
In one number
+163%Direct bookingsFour properties, one booking flow, and a loyalty CRM that routes returning guests past OTA fees.
The Work
We designed a single booking flow across all four houses, built the CRM to identify and re-engage direct-channel guests, and shipped an editorial site that finally looked like the rooms.
A boutique group's first direct-booking engine.
The Result
Direct bookings are now 54% of revenue; margin on those stays is 22 points higher than OTA.
Outcomes
Measured, not promised.
Numbers from the engagement ledger — not a pitch deck.
+163%
Direct bookings
-31pts
OTA dependence
2.4×
Repeat rate
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