Harbor & Hue

Harbor & Hue had grown from one coastal property to four and still depended on OTA inventory for 70% of nights sold.

We designed a single booking flow across all four houses, built the CRM to identify and re-engage direct-channel guests, and shipped an editorial site that finally looked like the rooms.

Direct bookings are now 54% of revenue; margin on those stays is 22 points higher than OTA.