All work
Winter 2024Saltwater Supply Co.Creative • Paid Social • Retention
Saltwater Supply
Paid-social creative at the speed of culture.
Saltwater's first-party margins were healthy, but their creative cycle was slow — two ads a week, shot once a quarter, and fatigued fast.
We embedded a two-person creative cell with their brand team and moved them to a weekly testing rhythm: 10 hooks, 4 edits, 2 winners.
CPA on Meta dropped 44% in the first quarter and the cell has shipped every Friday since.
Outcomes
-44%
CPA on Meta
40+
Hooks / month
+27%
Repeat rate