The Brief
Saltwater's first-party margins were healthy, but their creative cycle was slow — two ads a week, shot once a quarter, and fatigued fast.
All work
Winter 2024Saltwater Supply Co.Creative • Paid Social • Retention
Saltwater Supply
Paid-social creative at the speed of culture.
In one number
-44%CPA on MetaA weekly creative sprint that shipped 40+ hooks per month and turned Meta into their cheapest channel.
The Work
We embedded a two-person creative cell with their brand team and moved them to a weekly testing rhythm: 10 hooks, 4 edits, 2 winners.
Paid-social creative at the speed of culture.
The Result
CPA on Meta dropped 44% in the first quarter and the cell has shipped every Friday since.
Outcomes
Measured, not promised.
Numbers from the engagement ledger — not a pitch deck.
-44%
CPA on Meta
40+
Hooks / month
+27%
Repeat rate
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Brand • Editorial • Web
Field & Form
A design studio's editorial-first portfolio.
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