All work
Spring 2023Paper Moon MediaWeb • SEO • Growth
Paper Moon
An independent publisher built for the algorithm era.
Paper Moon had a devoted readership and a CMS that had not been meaningfully updated since 2016. Every new idea cost weeks of engineer time.
We migrated them to a modern headless stack, built a subscription paywall with granular gating, and shipped four programmatic SEO surfaces.
Subscription revenue now clears three months of payroll every month, and organic traffic has tripled.
Outcomes
+320%
Paid subscribers
3.1×
Organic sessions
120+
Pages published / wk