The Brief
Paper Moon had a devoted readership and a CMS that had not been meaningfully updated since 2016. Every new idea cost weeks of engineer time.
All work
Spring 2023Paper Moon MediaWeb • SEO • Growth
Paper Moon
An independent publisher built for the algorithm era.
In one number
+320%Paid subscribersA content platform rebuild, a subscription funnel, and programmatic SEO that added a third revenue line.
The Work
We migrated them to a modern headless stack, built a subscription paywall with granular gating, and shipped four programmatic SEO surfaces.
An independent publisher built for the algorithm era.
The Result
Subscription revenue now clears three months of payroll every month, and organic traffic has tripled.
Outcomes
Measured, not promised.
Numbers from the engagement ledger — not a pitch deck.
+320%
Paid subscribers
3.1×
Organic sessions
120+
Pages published / wk
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