Nocturne Labs

Nocturne shipped a great product with almost no inbound pipeline. Sales was hand-selling every deal and the docs site was doing all the marketing.

We mapped a content ladder against bottom-funnel queries, rebuilt information architecture around job-to-be-done pages, and trained their PMMs on a repeatable brief.

Eighteen months in, 41% of qualified pipeline now cites a blog post in the lead source field.