All work
Fall 2022Orchard & OakE-commerce • Brand • Retention
Orchard & Oak
A regional grocer's first real storefront.
Orchard & Oak had built a fifteen-year wholesale business and wanted to go direct without cannibalising their restaurant accounts.
We designed a subscription product, built the ops flow for weekly assembly, and shipped a brand that the founders' daughters actually wanted to hand-deliver.
Direct-to-consumer is now 28% of revenue and zero restaurant accounts have churned because of it.
Outcomes
28%
DTC revenue share
1,400+
Boxes / week
100%
Wholesale retained