The Brief
Orchard & Oak had built a fifteen-year wholesale business and wanted to go direct without cannibalising their restaurant accounts.
All work
Fall 2022Orchard & OakE-commerce • Brand • Retention
Orchard & Oak
A regional grocer's first real storefront.
In one number
28%DTC revenue shareSubscription boxes, a membership tier, and an identity that finally matched the produce in the crate.
The Work
We designed a subscription product, built the ops flow for weekly assembly, and shipped a brand that the founders' daughters actually wanted to hand-deliver.
A regional grocer's first real storefront.
The Result
Direct-to-consumer is now 28% of revenue and zero restaurant accounts have churned because of it.
Outcomes
Measured, not promised.
Numbers from the engagement ledger — not a pitch deck.
28%
DTC revenue share
1,400+
Boxes / week
100%
Wholesale retained
Next case
Keep reading
E-commerce • Brand • Performance
Lumen Atlas
A Shopify rebuild that doubled AOV.
Open case study