The Brief
Lumen Atlas came to us with a beautiful product and a store that could not keep up. Checkout abandonment was sitting above 80% and their paid channels were bleeding cash on broken attribution.
All work
Winter 2026Lumen AtlasE-commerce • Brand • Performance
Lumen Atlas
A Shopify rebuild that doubled AOV.
In one number
+112%AOV liftHeadless Shopify migration, full identity refresh, and a paid-media engine that lifted AOV 112% in six months.
The Work
We rebuilt the storefront headless on Next.js + Shopify Hydrogen, re-pointed the tag stack through GTM server-side, and rebuilt every acquisition asset from the brand up.
A Shopify rebuild that doubled AOV.
The Result
Three months post-launch, AOV had climbed from $48 to $102 and blended ROAS held 4.1× at triple the spend.
Outcomes
Measured, not promised.
Numbers from the engagement ledger — not a pitch deck.
+112%
AOV lift
4.1×
Blended ROAS
-38%
Checkout time
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